- How can Newsletter Placements help my business?
- How much does it cost?
- Do I need a web site?
- How do I track the effectiveness?
- How do I order a Newsletter Placement?
How can Newsletter Placements help my business?
More and more consumers are using the Internet, with e-mail as the number one Internet application.
The Vibary Newsletters reach users' e-mail boxes directly. Our list
of e-mails is collected from local sources. The Vibary Newsletter
contains useful resources and convenient tips, conducing to a high opening rate. When users see
and click on your text ad, they will be brought to your web page where you
can show the values of your products or services.
The Vibary Newsletter Placements Service opens a new medium for you to reach the technology-proficient local users.
It is also affordable, allowing you to explore this new advertising channel economically.
How much does it cost?
Please see the side box on the left for the current pricing. In general,
the cost is about 1¢ per e-mail address. It can be a little more or
a little less since our e-mail list continuously changes. We keep
receiving new Vibary members and adding new e-mails from local
sources. We periodically purge our list off undeliverable addresses.
We also honor "do-not-email" requests and remove those
e-mails from our list.
The Placement Fee shown does not cover the development of the "landing page"
when users click on your ad. See Do I need a web site? below.
Do I need a web site?
You need a landing web page to receive the users when they click
on your text ad. The landing page can be a web page on your web site if you have one.
Another solution is to use the Vibary Listing Services to list your
offer. Your text ad then points to this listing page hosted on the Vibary Network.
You can list your calendar event, coupon, promotion, classified, or yellow
page; and use the Newsletter Placement ad to promote your listings further.
If you choose the Newsletter Placement in combination with a Vibary Listing,
see if you advantage of the Free Listings that are
part of your VIP Membership. With Free Listings, you save the
separate listing fees; you only pay the Newsletter Placements fee.
How do I track the effectiveness?
We suggest that you use the same techniques you are currently using to track your advertisements
(such as having a different phone number or coupon code, or asking the clients).
In addition, the Internet technology allows us to provide you
with the following information:
- The number of e-mails sent
- The number of e-mails actually opened
- The number of times your listing is viewed
The second number shows you the number of users who have a chance to see and remember your business name, even if they do not click
on your text ad.
The third number can only be provided if you use the Vibary Listing Services
for your landing page. If your landing page is on your own web site, you can ask
your webmaster to track this number for you.
How do I order a Showcase Placement?
The Vibary Newsletter Placements Service is only open to VIP Members. If you
are not yet a member, we invite to register for your FREE VIP Membership.
If you are already a member, please sign in to submit
a Newsletter Placements request.
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